Thinking
- 4 min readAug 27, 2026My game plan for Study Brew: I almost blew it
In March this year, I started with a concept and a dry run: recording bedtime stories for English learners at a B1 to B2 level. I wasn't thinking much of it yet…
- 6 min readAug 25, 2026Claude got so dumb, so I stopped relying on it alone
Soooo.... I became a content creator, turned founder again, and lately someone who spends his evenings arguing with Xcode about why a button won't align. I did…
- 5 min readAug 24, 2026Less building this week, more writing, recording and planning
If you caught update #9 , you know where this picks up. And the short version for this week is: less building, more writing, recording, and planning. After sitt…
- 3 min readAug 15, 2026Spacemail outage: stay or go?
Spaceship's house was on fire not long ago. The moment Spacemail's outage hit, I couldn't stop myself from writing about it. That post pulled the most traffic I…
- 3 min readAug 13, 2026Spacemail is down, and I blame them, but mostly myself
A few months ago I ditched Google Workspace and Google Mail entirely . I moved everything to iCloud Mail (custom domains), plus Spaceship for the rest. Spacemai…
- 8 min readAug 12, 2026My MVP is ready. I still don't have a marketing plan.
As the title says. And by design, I wasn't going to think about marketing or client acquisition until I finished the final stages of my docs editor MVP. I've me…
- 8 min readAug 08, 2026I need a full hardware upgrade, and I have no idea where to start
We're getting closer to September, and I've set myself three goals: start recording stories for Study Brew, get Echo Room off the ground , and map out content f…
- 4 min readAug 04, 2026Subscription check: what I'm paying now, and what's coming
We're in the second half of the year, which means it's time for my subscription audit. I already cut a lot of this last year and thought I'd landed on something…
- 3 min readAug 02, 2026Hitting my Claude weekly limit again. Another pivot to balance life and work.
It's been another intense week. I didn't realize how much I'd been doing, mostly building out the docs editor app and overhauling the website . Then, Friday mor…
- 3 min readJul 31, 2026I need a social media content plan, and I suck at planning it
I finally centralized everything into one dashboard . All the content, all the platforms, one place to see it all. I am feeling very organized for about five mi…
- 5 min readJul 26, 2026Hitting my weekly Claude limit for the first time. That wasn't the real problem.
I've been talking about Claude AI a lot on this blog lately. But this one's worth writing down properly, because it caught me off guard. Claude has been the big…
- 5 min readJul 16, 2026Claude AI Is both my greatest tool and my biggest frustration
I never understood why people on Reddit obsess over comparing one AI model to another. Every week, some competitor drops an update, a new feature, an improved l…
- 5 min readJul 14, 2026I spent an hour talking to Google's AI about SEO
I never used to touch Google's AI in search. That little chat box that shows up, I always scrolled straight past it. Then today, for no real reason, I opened it…
- 4 min readJul 04, 2026I’m Building a Niche Blog Network (And Why Blogging Isn’t Dead)
Every few years, someone announces that blogging is dead. It’s been Reddit’s favorite take since at least 2012. And every time, it quietly gets proven wrong. Th…
- 3 min readJun 30, 2026Rebranding Story Brew for Further Scalability
A while back, I started Story Brew. Simple concept: I record bedtime stories for English learners at the B1–B2 level and put them on Spotify and YouTube. No AI…
- 4 min readJun 29, 2026Did I Fall Into a Builder’s Rabbit Hole With Claude AI?
I used to roll my eyes at the "ship fast, worry about the rest later" crowd. I'd seen enough startup graveyards. Full of solo devs and indie hackers who built i…
- 4 min readJun 28, 2026Is Traditional Consulting a Dying Industry?
For years, I've been consulting mostly quietly, in the background. For startups, SMEs, and high-net-worth individuals. I genuinely enjoyed it. The cases, the ch…
- 4 min readJun 24, 2026I did more in 30 days with Claude than I did in a year.
I've been on a long, slow struggle. What to do, where to look, how to calibrate myself, all while dealing with some personal issues and clearing up the wreckage…
- 4 min readApr 30, 2026Going to Experiment With Ridiculous Apps
I don't know how to code. I want to get that out of the way right now. I've made three attempts at building a note-taking app for language learners. Nothing fla…
- 6 min readApr 20, 2026Is It Too Late to Start on YouTube? (I Asked Myself the Same Question)
The question came up again recently, and this time it hit differently, because I'm the one starting. Not just thinking about it. I've been building out my conte…