I need a social media content plan, and I suck at planning it
I finally centralized everything into one dashboard. All the content, all the platforms, one place to see it all. I am feeling very organized for about five minutes.
Because the next step is social media distribution, and I am fucking terrible at it. Not a little terrible. Genuinely bad. I don't just dislike planning it.
I dislike the whole idea of hooks, descriptions, and figuring out what makes someone stop scrolling. None of that shit is going away just because I built a nice dashboard.
I used to outsource this part entirely. I almost did it again this time too, handed it off and moved on. But I stopped myself. If I'm building my own system for everything else, I should build the distribution plan myself too, and bake it into the dashboard instead of bolting it on later.
So I sat down, optimized the dashboard, felt ready, and then my brain just went blank. Turns out having the right tools means nothing if you don't know where to start.
The pillars
I zoomed out and mapped the whole thing. The list was fucking long.
This blog is the nucleus. Everything else orbits it. After that:
pieter.tw, my other personal blog
StreetPoint, a more contemporary observations-style blog
Indiehacker.blog, about solo building
Then the audio side:
Echo Room, launching September 2026
My personal journal podcast, also restarting in September
Puzzle and Pinterest
Put it all together, and it looks like a tiny chessboard that somehow needs a full distribution strategy.
Here's the one rule I gave myself: written content leads, audio follows. My podcasts already sit on Spotify, YouTube, and Apple by default, so that part mostly takes care of itself.
The main channel for everything else is Pinterest. I know that sounds like an odd choice, but I think it's the most underrated platform for blogs right now.
Most people are there to learn something or buy something, but if you're building a personal, consistent body of work, it's honestly the gold standard.
The problem right now is volume. And as you can see, it's not very structured either.
I don't have enough content yet to make Pinterest really work at full strength. That's fine for now. Once four blogs, a daily journal, and Echo Room are all running at the same time, feeding Pinterest will be easy.
One thing that helps: my personal Pinterest account can claim multiple websites, which I don't think used to be possible. So one account becomes the hub for everything, instead of juggling separate profiles per blog.
Flow and channels
There's no fancy scheduling tool behind any of this. It's manual. The order looks like this:
Publish on the blog
Publish on Pinterest
One week later, publish on Medium and Substack
LinkedIn gets added too, but selectively. I'm not a LinkedIn person by nature, but it's authoritative enough that it might reach the right kind of reader eventually, if I don't overdo it.
Threads and Instagram exist somewhere on the list, but they matter a lot less than the channels above.
The oiled machine that probably won't be. Ever.
My biggest fear is that this whole thing collapses under its own weight. The plan is to block one morning a week, build the schedule, queue the content, and let the machine run. That's the theory.
In practice, I already know myself. I hate social media planning with a real, specific disdain, and one good morning a week is not going to fix that on its own.
But I think that's fine. This isn't a plan I need to love; it's a plan I need to survive long enough for it to compound.
Four blogs and two podcasts aren't going to distribute themselves in year one. They're going to distribute themselves in year three, once the volume is there and Pinterest has something to work with. I just have to keep feeding it until then, even when I'd rather not.